In Other News: Apple wants to bring Google's Gemini AI to iPhones
In a shocking move, Apple (APPL) is reportedly in talks with Google (GOOG) to license and integrate Gemini, Google's suite of generative AI tools, into the next-generation iPhones. Here's what you need to know.
Before we discuss this potential deal any further, what is Gemini AI? It encompasses a range of AI capabilities, from chatbots to coding assistants. It's designed to empower developers and enhance user experiences across various applications.
If Apple incorporates Gemini into iPhones, it will elevate its AI features, explicitly for Siri, the virtual assistant.
Neither Apple nor Google has confirmed an official partnership, but reports from many publications strongly indicate that this deal will take place. Regarding Apple, this collaboration is a strategic move to bolster iPhone sales. We're already witnessing how Galaxy AI has impacted sales with Samsung's Galaxy 24 Ultra smartphone. By leveraging Gemini, Apple can enhance its AI functionality, making future iPhones more appealing to consumers.
On the other hand, this will be a win-win for Google, even after some mishaps during their AI product launch. Embedding Gemini into iPhones will demonstrate Google's expertise in the AI realm.
Apple's keen interest in Gemini will extend well beyond Siri. The company aims to augment the App Store for AI developers and boost Edge Processing on its devices. Edge processing will ensure a faster, more secure experience by handling computations locally on the device rather than relying on cloud-based servers.
There have been some challenging issues with Gemini. Recently, it faced criticism after its AI chatbot generated historically inaccurate images that included disturbing depictions of Nazi soldiers being Black and Asian. However, Apple's collaboration can certainly rectify the issue and help bring some legitimacy to Gemini for mainstream users.
If the deal is successful, it will lay the foundation for groundbreaking AI features in future iPhones, which will help understand context, anticipate users’ needs, and provide personalized searches.
Are you excited about AI being featured on an iPhone? Comment below.
