Of all the devices Apple has released over the years, you wouldn't think a sub-$1,000 entry-level gadget would garner so much praise from reviewers and consumers alike. But this is exactly what you have with the MacBook Neo, which has rapidly become a bestseller that aggressively targets the entry-level market, long dominated by Chromebooks and budget Windows laptops.
The success of the MacBook Neo stems from a calculated "pro-consumer" shift from Apple that still prioritizes impeccable build quality, a reasonable price point, and professional-grade hardware specs. That said, there are several reasons why I think Apple has launched what may be their best-selling product to date.
